Clean Beauty: What is it and What Makes a Product Clean Beauty?

Clean Beauty: What is it and What Makes a Product Clean Beauty?

In recent years, there has been a growing buzz around the concept of clean beauty. More and more people are becoming aware of the importance of using products that are not only effective but also safe for their health and the environment. But what really is clean beauty and how can we identify products that fall under this category? Let's delve into the world of clean beauty and understand the principles that define it.

Clean beauty represents a conscious approach to selecting products that are free from harmful and toxic ingredients that may harm a person’s health, while still being effective in delivering their intended results. It considers both the personal wellbeing of the consumer and the environmental impact of the products. Clean beauty is synonymous with transparency, sustainability, and ethical practices.

So, what makes a product clean beauty? Here are some key factors to consider:

  1. Ingredients: Clean beauty products use pure, non-toxic, and natural ingredients sourced from sustainable and ethical suppliers. They avoid harmful substances such as parabens, sulfates, phthalates, synthetic fragrances, and dyes. Instead, they prioritize ingredients that are safe, beneficial for the skin, and derived from nature.
  1. Transparency: Clean beauty is driven by transparency and clear labeling. Clean beauty brands are open to providing information about their ingredients, including the sourcing, processing, and benefits of each one. This allows consumers to make informed choices and understand exactly what they are putting on their skin.
  1. Sustainability: Clean beauty products are created with sustainability in mind. This means using eco-friendly packaging, minimizing waste, and utilizing renewable resources. Clean beauty brands strive to minimize their carbon footprint and prioritize sustainable practices throughout their supply chain.
  1. Cruelty-free: Clean beauty is synonymous with cruelty-free practices. Clean beauty brands ensure that their products are not tested on animals at any stage of development and production. They prioritize alternative testing methods that are both reliable and ethical.
  1. Ethical Standards: Clean beauty products are produced by brands that uphold high ethical standards. This includes fair trade practices, supporting local communities, and working towards a positive social impact. Clean beauty goes beyond just creating safe products; it aims to create a better world through conscious consumerism.

It's important to note that clean beauty is not regulated by a specific standard or certification. However, there are several organizations and certifications that help consumers identify and trust clean beauty brands, such as the EWG Verified, COSMOS, and Leaping Bunny certifications.


My Day Screen® suncare lines are categorized as clean beauty products and meet the all the key factors that is considered as clean beauty standards.

  1. Ingredients: Our suncare products are filled with clean, non-toxic, antioxidant-rich ingredients such as aloe, carrot, green tea, pomegranate, and mango. In addition to safe ingredients, our formulas are effective in shielding the skin from UVA, UVB, and blue light. All of our products are third-party lab tested.
  2. Transparency: We list all our ingredients on our labels and website. We take pride in transparency and communication with our customers.
  3. Sustainability: Each of our component packaging is made from recycled materials: aluminum bottles or PCR (post-consumer resin) tubes. Plus, we use reusable cotton drawstring bags rather than wasteful product cartons. The bags are better for the environment and more useful for our customers.
  4. Cruelty-free: We are an animal cruelty-free brand. Our product testing does not include animal testing.
  5. Ethical Standards: We strive to create safe, high standard products. Our products are on EWG’s “Best Recreational Sunscreens list. We are proud to be included on EWG’s best sunscreen lists because we have worked hard to formulate safe sunscreens. In addition, My Day Screen® supports the community. Since October 2020, My Day Screen® has donated over $46,000 to StandUp for Kids and Kidsave International.


By choosing clean beauty products, you not only prioritize your own health and wellbeing but also contribute to a cleaner and more sustainable future. This growing awareness has led to a wide range of clean beauty options becoming available in the market, making it easier than ever to make the switch to cleaner alternatives.

In conclusion, clean beauty is a movement towards using safe, natural, and sustainable products that have an impact on both our health and the environment. It's about making informed choices, supporting ethical practices, and embracing transparency. By incorporating clean beauty into your routine, you can enhance your beauty regime while supporting a healthier planet.


Make the switch to shop clean sunscreen and add it to your everyday skincare routine. Sign-up to be a part of the My Day community with your email and phone number and receive 20% off on your next purchase. Plus, if you become a Rewards Member, you’ll also start receiving points towards free products and discounts!